So, what’s quality content? It’s the content that is flawless and engaging. Making content error-free is all about having great language proficiency and a flair for writing as well as getting it proofread by quality editors if required. On the contrary, making the content engaging is a different aspect that needs to be addressed separately.
Here are 10 secrets to developing highly engaging content to draw the attention of your audience.
1. Diversify Your Content:
Perhaps the easiest way to develop engaging content is to avoid being dependent on just one type of medium to communicate with your audience. For instance, if you have written a text-based piece, you should spruce it up with images, infographics, videos, quotes, etc. Consider it as adding “spice” to your content to make it more attractive and engaging.
2. Make Use of Sub Headings:
The first step to making the easy-to-follow content is by making it as readable and understandable as possible. Unlike print media, web typography needs to follow a clear hierarchy to make it easier to read. Online readers usually prefer seeing organized content, so your content must include bullet points, headings, subheadings, lists, and so on to make sure that your audience stays on your page.
3. Embrace Conciseness:
While Google prefers both quantity and quality, it doesn’t mean that you should annoy your readers with unnecessary information and run-of-the-mill sentences. Always remember that your focus is your audience and not search engine crawlers. Try keeping all headings and subheadings crisp and interesting.
4. Value Keywords:
Including keywords in content is not just about search engine optimization. It also keeps your audience on track by offering them exactly what they are looking for in your content. Obviously, readers will only choose to engage with your content – an article or blog title – if they are interested in learning more about the topic covered in your piece. That is to say, you must always stay true to your topics, titles, and of course, keywords.
5. Use Appealing Titles:
A book shouldn’t be judged by its cover, but unfortunately, this doesn’t hold true for digital content most of the time. Readers often decide whether to read your content or not, just by its cover. The so-called cover could be the title and/or the featured image. Keeping the title simple is great, but making it a bit dramatic and catchy can go a long way in attracting the audience.
6. Keep the Content Sharable:
If you haven’t added social media widgets to your content page until now, do it right away! If someone likes your blog, it’s quite likely that would think of sharing it on social platforms, so that others can read it too. Therefore, don’t make the sharing process tough for them. With social media widgets on your content page, sharing content is just a click away. Remember, when readers share your content, they do more good to you than for themselves.
7. Include Facts and Links:
Authentic facts, reports, stats, and scientific evidence make your content more credible while intriguing users to engage with it. The more “proof” of your claims you have in your content, the more it convinces your audience to read it. So, try to include links to credible information sources in your content.
8. Use a Call to Action:
Don’t leave any room for confusion along the way. Once your readers finish reading your piece, let them know what exactly they need to do next. A call to action is an excellent way of doing so. Not only does this make your content more sensible, but up your odds of returning on leads.
9. Give Your Content a Voice:
Every content contributor has a unique voice and style of writing. The most engaging kind of content is the one that is exclusive and follows a particular delivery approach. An easy way to add “uniqueness” to your content is to align your writing with the way you usually think or speak. Try to offer your opinion and outlook in your own unique way that would surely be different from others. Readers like being served “old wine in new bottles,” so giving an out-of-the-box perspective to your content will certainly help boost the quality of your content.
10. Create Stories:
n addition to using various mediums to support your content, you can share stories to make it more engaging. Interesting and curiosity-generating stories come in handy in keeping readers tied up. Try engaging your users with your very own personal experiences and enlighten them with something that they didn’t know about.
The points discussed above certainly make for a great recipe for creating engaging content, but nothing would work if you lack the necessary zeal. If you are truly passionate about a topic, your content should reflect your dedication toward that topic. This allows you to establish a strong connection with your audience. Moreover, make sure to remember your target audience at all times while crafting a piece. Understand their needs, desires, and pain points in the first place so that you can offer them exactly what they are looking for.
Content marketing, in essence, is messaging, comprising on-page/off-page articles, blog posts, infographics, case studies, social media posts, videos, podcasts, and many more. As a content marketer, your job doesn’t get over with the creation of well-thought-out content pieces and their distribution across various digital channels. In fact, the most crucial steps begin just after content creation and distribution that include monitoring and measuring the performance of your published content.
Monitoring is critical to understanding how well your content is performing on the ground and whether or not you need to fine-tune your content or content marketing strategy on the whole. There are different metrics based on which, you can easily assess the performance of your content pieces concerning its format, type, and the chosen distribution channel(s).
When it is about SEO, a lot needs to be taken care of at every step. Internal/external links, keywords, and content quality – all affect your website’s ability to rank in search engine result pages (SERPs). And, what about breadcrumbs? Okay…first, let us clear you that the breadcrumbs we are talking about here have nothing to do with baking or cookery. Then, what exactly they are!
In the digital world, breadcrumbs are a website’s navigational feature, which can significantly impact user experience and SEO. Sadly, there are countless websites that don’t use breadcrumbs, which is surely a big slip up – not simply because they have SEO-specific values, but they are super easy to implement.
You need on-page SEO when you want search engines to identify, understand, and rank your web content, which is necessary to improve the search visibility of your webpages. This means, if you have an online business or you want to establish a strong digital presence for your brand, on-page SEO is something can’t afford to miss out on. But, before we tell how to do it the right way, let’s first understand what on-page SEO is.
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