Content marketing, in essence, is messaging, comprising on-page/off-page articles, blog posts, infographics, case studies, social media posts, videos, podcasts, and many more. As a content marketer, your job doesn’t get over with the creation of well-thought-out content pieces and their distribution across various digital channels. In fact, the most crucial steps begin just after content creation and distribution that include monitoring and measuring the performance of your published content.
Monitoring is critical to understanding how well your content is performing on the ground and whether or not you need to fine-tune your content or content marketing strategy on the whole. There are different metrics based on which, you can easily assess the performance of your content pieces concerning its format, type, and the chosen distribution channel(s).
When it is about SEO, a lot needs to be taken care of at every step. Internal/external links, keywords, and content quality – all affect your website’s ability to rank in search engine result pages (SERPs). And, what about breadcrumbs? Okay…first, let us clear you that the breadcrumbs we are talking about here have nothing to do with baking or cookery. Then, what exactly they are!
In the digital world, breadcrumbs are a website’s navigational feature, which can significantly impact user experience and SEO. Sadly, there are countless websites that don’t use breadcrumbs, which is surely a big slip up – not simply because they have SEO-specific values, but they are super easy to implement.
You need on-page SEO when you want search engines to identify, understand, and rank your web content, which is necessary to improve the search visibility of your webpages. This means, if you have an online business or you want to establish a strong digital presence for your brand, on-page SEO is something can’t afford to miss out on. But, before we tell how to do it the right way, let’s first understand what on-page SEO is.
The internet has dramatically revolutionized the way businesses market their service or product today. With the digitalization of the marketing landscape, the “Old-school” marketing practices and techniques have now become near redundant. Moreover, the neck-and-neck competition across all industries are forcing businesses to take the out-of-the-box approach to gain a competitive advantage in the digital space. Brands are continuously making efforts to strengthen their digital footprint and creating a solid content marketing strategy is an integral part of it.